4 September (tuesday)

9:30 [FAU-Mackenzie]


Welcome Coffee
10:30 [Rui Barbosa Mackenzie Auditorium]
Opening session
Keynote Speaker I
[Rui Barbosa Mackenzie Auditorium]

Régulo Franco Jordán 
[Fundación Wiese, Peru]
Director of the El Brujo archeological site and of Museo Cao
Conference theme: 

Art, Symbolism and Power in Moche Society, North Coast of Peru

The Moche (2nd-8th centuries A.D.) were one of the most powerful kingdoms of their time on the North Coast of Peru, as were the Nasca in Ica south of Lima and the Tiahuanaco in the altiplano between Peru and Bolivia. Their achievements in their various cultural manifestations are compared with the grandeur of the Maya in Central America. They extended over a territory of 600 kilometers, from Piura in the north to Huarmey in the south. Moche art and symbolism reflect high development in knowledge of the laws of nature that permitted them to recreate it for magical-religious uses. Moche works of art in temple murals, in goldwork, in textiles, in ceramics, etc. express, without doubt, an extraordinary artistic quality that was enjoyed by the powerful Moche lords and their gods.
[Rui Barbosa Mackenzie Auditorium]
12:00 Lunch
Parallel sessions I

Room A | T2.1 IDE
Identities and Territories

Maddalena Dalla Mura and Carlo Vinti
The Island of Italian Design? Some Notes for Questioning a Long-Lived Myth

Lara Leite Barbosa
Design without borders: The nomadic journey towards sustainability

Tevfic Balcioglu
Redesigning turkish cult objects: from tradition to 'Modern'?

Michael Smythe
INCUBATION IN ISOLATION: how distance creates the difference
in New Zealand product design

Room B | T4.1 TEC
Techniques and Technologies

Leticia Teixeira Mendes and Gabriela Celani
Survey on low-income housing research topics in Brazil

Patricia F. Campos, Paulo H. G. Magri, Ieda Maria Nolla, Nayara V. Silva and Arthur H. Lara
Design of Elastic Form with Parametric Simulation

Gabriele Oropallo
Digital personal fabrication: social actions, ephemeral objects

Alexandra Paio, Maria João Oliveira, Luis Carvão and Brimet Silva
Living system design Studio: from digital to fabrication process

Room C | T6.1 OPE
Open Strand

Victor Margolin
Brazilian Graphic Design in the ’20s and ’30s: Modernism and Modernity

Carina da Rocha Naufel
The Design of Book Covers in Brazil during the Sixties trough the Book Covers
of Marius Lauritzen Bern

Helena Rugai Bastos
The Design of Fred Jordan

Room D | T1.1 EDU
History of Design Education

Haruhiko Fujita
Academies of Art & Schools of Design: A Comparative Study of Art & Design Education

Timo de Rijk
A fruitless misunderstanding: the historic models for Dutch design education

Yoshinori Amagai
Japanese industrial design concepts in the transition from the nineteenth to the
twentieth century: with special reference to the Japanese industrial design educators
Hirayama Eizo (1855 - 1914) and Matsuoka Hisashi (1862 - 1944)

Ana Mae Barbosa
Best Maugard, Elena Izcue and Theodoro Braga: Design Education in Latin America
at the early twentieth century

Room E | T3.1 NAT
National Policies on Design

Carlos Bártolo
The doctrines of Good Taste

Kai Lobjakas
Between art and Industry. The Art Products’ Factory in Tallinn in the 1950s and 1960s

Livia Lazzaro Rezende
Transforming territories and forging identities at the Independence Centennial International Exhibition in Rio de Janeiro (1922)

Fredie Floré
The Belgian Participation in the Milan Triennials
15:30 Short break [FAU-Maranhão]
Parallel sessions II

Room A | T2.2 IDE 
Identities and Territories

Nanthana Boonlaor and Woranooch Chuenrudeemol
Design Promises: the case study of Bangchaocha bamboo basketry community

Joao de Souza Leite
Who's who in brazilian design?

Sarah Teasley
Territories of practice: Convergence and divergence between design and architecture
in postwar Japan

[Unable to attend]
Carlos Jiménez
Paradise identity, between projection and protection. César Manrique's lessons for current challenges in territorial innovation


Room B | T4.2 TEC
Techniques and Technologies

Leslie Atzmon
The Evolving Terrain of the Book: Ariel Malka’s Javascriptorium

Ian McArthur and Brad Miller
Joining Up: Evaluating technologically augmented interdisciplinary
cross-cultural collaboration

Matt Dexter and Chris Jackson
Making Space: The future places, tools and technologies for open design

Jorge Silva
Designing through the loop: programming as a tool for aesthetic creation in the field of graphic design

Room C | T6.2 OPE
Open Strand

Pedro Alvarez
Domestic technologies and modernization of women in Chile between 1945 and 1970

Eduardo Castillo
La Escuela de Artes y Oficios de Santiago EAO (1849-1976)

Monica Farkas, Laura Cesio, Magdalena Sprechmann and Mauricio Sterla
Itineraries for a Design Culture in Uruguay

Room D | T1.2 EDU
History of Design Education

Grace Lees-Maffei and Daniel J. Huppatz
Design History: from Service Subject to Discrete Discipline

Ariyuki Kondo
Pevsner on Design Education: Meeting Contemporary Needs through the Teaching of Art History

Noel Waite
Antipodean design science

Room E | T3.2 NAT
National Policies on Design

Eleanor Herring
Furnishing the street: national policies on street furniture design in post-war Britain

Katarina Serulus
Design promotion in Belgium in the 1960s. National interests and european ambitions

Káritha Bernardo de Macedo; Mara Rúbia Sant'Anna-Muller
Carmen Miranda, Marca Brasil (Brazil Brand) and national identity: a historical glance

Sara Kristoffersson
Sweden designed by Ikea
17:15 Coffee-break [FAU-Mackenzie]
Round table I

[Rui Barbosa Mackenzie Auditorium]

ICDHS Meetings:
Searching for a wide-ranging and renovated view of design and design history

The Design History and Design Studies conferences, started with a first meeting that took place in Barcelona in 1999. In the beginning, there was the urge to find a new perspective for design history, theory (and, why not, also for design practice), one that would highlight the differences and include the mapping (not only geographic) of what was disregarded by current history.
Another intention of this first meeting was to provide an international forum for design theoreticians, which would allow them to overcome isolation within professional fields. Later meetings, with similar goals, where held in Havana (2000), Istanbul (2002), Guadalajara (2004), Helsinki (2006), Osaka (2008) and Belgium in 2010. These conferences implied the growth and opening up of the initial intentions.
A further achievement of these events is their world wide breadth, once participation has broadened and diversified, growing to include representatives from all continents.
This roundtable intends to summarize and evaluate what has been done so far. This task is essential, considering that ten years have passed.
The organizers of each meeting will provide a brief theoretical and practical view of past conferences, aiming for an appreciation of the theoretical ground covered, and to the indication of directions for future conferences.

Anna Calvera [moderator]
(U. of Barcelona, Spain)

Lucila Fernández Uriarte [moderator]
(Institute of Design, Cuba)

Tevfik Balcioglu 
(Yasar U., Turkey)

Haruhiko Fujita 
(Osaka U., Japan)

Javier Gimeno-Martínez 
(VU U. Amsterdam, Netherlands & Artesis U. College of Antwerp, Belgium)

Jonathan M. Woodham
(U. of Brighton, UK)

Pekka Korvenmaa 
(Aalto U. School of Arts, Design and Architecture, Finland)

Victor Margolin 
(U. of Illinois at Chicago, USA)

Héctor Flores Magón 
(U. of Guadalajara, Mexico)

[Rui Barbosa Mackenzie Auditorium]
Organized by: