Companies

Jorge Seckler (Typographia de)

Since: 1862
Until: 1890
Activities: Typography, Lithography, Book binding

The first mention of a printing shop belonging to Jorge Seckler, in São Paulo commercial almanacs, occurs in 1865, when he is indicated as the owner of a business by his name, established at 58 São Bento street. Before that, in 1862, an advertisement in the newspaper Correio Paulistano announced that Seckler and a certain Fhilippi (possibly with P, not F) had acquired the bookbinding workshop that previously belonged to Hermann Knoesel, and that they would continue to offer the same services at the same address (43 Ouvidor street). Between 1872 and 1878 Seckler presents himself as the owner of Typographia Livro Verde (‘green book’ letterpress printing shop), an establishment that also offered books, office supplies, bookbinding and ruled paper, located at 14/15 Direita street — the same address where Henrique Schroeder’s Typographia Allemã (German printing shop), which by then was transferred to Commercio (commerce) street, previously operated. In 1882, Seckler announces in his new almanach that he now owns five mechanical presses, and an office separated from the printing shop, located at 25 de Março (25 March) street, number 2. From the following year, he announces his company as Typographia a Vapor de Jorge Seckler & C.ª (Jorge Seckler & Company Steam Typography). The address changes again, in 1887, passing to numbers 38 and 40 of the same 25 de Março street, maintaining the premises in Direita street. In 1887 he claims to be the owner of the “first and best-furnished establishment for typography, bookbinding, paper ruling and manufacturing of blank books in the province ... a house founded in 1862”, and, in 1889, he informs that the company would have been awarded “in various national and foreign exhibitions”. In the São Paulo State Almanach for year 1891, the Companhia Industrial de S. Paulo (São Paulo Industrial Company) printing shop, which would publish the ninth and tenth volumes of Seckler's almanacs, is described as “successor to Jorge Seckler & C. and Baruel & C.”, having as their address the “old Seckler house”, located at number 14 Direita street.

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Typefaces

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