TIPOGRAFIA PAULISTANA

A digital archive for the collection of images of typefaces used by letterpress printers operating in the city of São Paulo between 1827 and 1927. It also includes information about type founders and distributors that were active in the city during this period, addresses of printers and suppliers, and notes on the people who worked there.

Research

This website brings together the results of an investigation into graphic memory and print culture, focusing on the first 100 years of printing with movable type in the city of São Paulo (1827-1927). The main objective of this research is to arrive at a better understanding of the identity of the city through a systematic examination of the visual characteristics of the printed artefacts that circulated within it. Methods include the identification and spatial location of letterpress printers, and the re-creation of their typographic repertoires following reference to the printed material they produced.

More than 370 letterpress printers have been identified. Their addresses, as well as those of related companies such as type foundries and distributors have been mapped within the city's urban fabric, and along a timeline. The names of the people who worked in these companies, as well as lists of publications produced by them, have also been compiled.

Besides the members listed below, the research team also includes:

  • Jade Samara Piaia, Pos-Doc researcher (2019-present)
  • Andressa Licka Shimizu, undergraduate researcher (2021-present)
  • Beatriz Isabelly da Cruz Almeida, undergraduate researcher (2020-present)
  • Beatriz Pniewski, undergraduate researcher (2021-present)
  • Camila Costa Santos Rosado, undergraduate researcher (2021-present)

 

  • Luiza Midori Yoshimura, undergraduate researcher (2020-2021)
  • Thais Fernandes Rosa, undergraduate researcher (2020-2021)
  • Heitor Moreira Massola (2020)
  • Matheus Rodrigues Borba (2019-2020)

 

In terms of determining the printers' typographical repertoires, the following surveys have been conducted so far:

  • Tuscan letters, ornaments and vignettes in the typographic repertoire of Jorge Seckler (1878-1896)
  • The typographic repertoire of Jorge Seckler - general (1878-1896) (in progress)
  • The typographic repertoire of Typographia Imparcial de Marques & Irmão (1854-1888) (in progress)
  • The typographic repertoire of Typographia d'O Farol Paulistano (in progress)
  • The typographic repertoire of Typographia Allemã (in progress)
  • The typographic repertoire of Typographia Hennies Irmãos (in progress)
  • The typographic repertoire of Typographia da Viúva Sobral (in progress)

View references


Check out the shared online worksheet containing the complete timeline of type founders and distributors from Sao Paulo.

View timeline

Publications

Research results


Unraveling aspects of Brazilian design history through the study of 19th century almanacs and type specimens.

ARAGÃO, Isabella R.; FARIAS, Priscila L. & LIMA, Edna L. Cunha,  2012.

Usuários, fabricantes e distribuidores de tipos móveis da cidade de São Paulo presentes em almanaques e jornais oitocentistas

OLIVEIRA, Janaina de F. & FARIAS, Priscila L.,  2013.

O repertório das oficinas tipográficas paulistanas oitocentistas

ONODA, Marina A. & FARIAS, Priscila L.,  2014.

Letras toscanas no repertório tipográfico de Jorge Seckler (1883-1895)

FARIAS, Priscila L. & ONODA, Marina A.,  2015.

Estudo sobre os letreiramentos do litógrafo Jules Martin na São Paulo do século XIX

YOSHIMATSU, Aline Kaori & FARIAS, Priscila L.,  2015.

Spatializing design history: Considerations on the use of maps for studies on print culture

FARIAS, Priscila L.; HANNS, Daniela K. & DIXON, Catherine,  2016.

Transatlantic eccentricities: tuscan typefaces as an example of transnational typographic taste

FARIAS, Priscila L. & LIMA, Edna L. Cunha,  2016.

Memória Gráfica Paulistana: o repertório de tipos da oficina tipográfica de Jorge Seckler entre 1878 e 1884

OLIVEIRA, Heloísa B. & FARIAS, Priscila L.,  2017.

Designing the early history of typography in Brazil, starting from printing in São Paulo

FARIAS, Priscila L.; HANNS, Daniela K. ; ARAGÃO, Isabella R. & DIXON, Catherine,  2018.

Um modelo para descrição e categorização de anúncios de oficinas tipográficas do início do século XX

PEREIRA, Fabio M. C. ; FARIAS, Priscila L. ; BRAGA, Marcos da C.,  2018.

Visualizing data on graphic memory research

FARIAS, Priscila L.,  2019.

O repertório de tipos da Typographia Imparcial de Marques & Irmão entre 1857 e 1862

OLIVEIRA, Vitor M. & FARIAS, Priscila L.,  2019.

As assinaturas gráficas da Typographia do Diario Official do Estado de São Paulo: 1891‐1911

PEREIRA, Fabio M. C. ; FARIAS, Priscila L.,  2019.

An analysis of the visual identification of early São Paulo city letterpress printing shops: contributions for Brazilian design history

PEREIRA, Fabio M. C. ; FARIAS, Priscila L.,  2020.

Information, typography and persuasion in Brazilian late 19th and early 20th century ephemera

PEREIRA, Fabio M. C. ; FARIAS, Priscila L.,  2020.

Investigating Migrating Print Cultures: Graphic Memory Research Methods Applied to a Study on Typographia Hennies Irmãos.

PIAIA, Jade S. & FARIAS, Priscila L.,  2020.

Identificando a origem de fontes tipográficas a partir de um catálogo de tipos: o repertório do Specimen de Tipos da Tipografia Hennies Irmãos. 

PIAIA, Jade S. & FARIAS, Priscila L.,  2021.

Typographia Hennies Irmãos: printing for migrating cultures in São Paulo city.

PIAIA, Jade S. & FARIAS, Priscila L.,  2021.

Team

PRISCILA LENA FARIAS
Researcher / Coordinator
2011 - present
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DANIELA KUTSCHAT HANNS
Researcher
2015 - present
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CATHERINE DIXON
Researcher
2015 - present
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ISABELLA ARAGÃO
Researcher
2015 - present
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LEANDRO VELLOSO
UX Designer (DobraLab)
2012 - present
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MAURICIO GALDIERI
Developer (DobraLab)
2015 - present
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MARCELLA MONACO JYO
AT-P / CNPq Junior Research Fellow
2015 - 2018
PAOLA RAMOS FERNANDES
Voluntary Undergraduate Research Student
2015 - 2016
DEU RIM CHOI
CNPq Undergraduate Research Fellow
2015 - 2016
GUILHERME OLIVEIRA FERNANDES
CNPq Undergraduate Research Fellow
2015 - 2015
MARINA AYUMI ONODA
FUPAM Undergraduate Research Fellow
2013 - 2014
JANAINA DE FREITAS OLIVEIRA
PIBIC / CNPq Undergraduate Research Fellow
2012 - 2013
HELOÍSA BARBOSA DE OLIVEIRA
CNPq Undergraduate Research Fellow
2016 - 2017
OLÍVIA LAPA CAVALLARI
CNPq Undergraduate Research Fellow
2017 - 2017
BIANCA MARTINS
PUB-USP undergraduate research fellow
2017 - 2018
ROBERTA AKEGAWA CUNHA
PIBIC / CNPq Undergraduate Research Fellow
2016 - 2017
CLARA OLIVEIRA GASTELOIS
PIBIC / CNPq Undergraduate Research Fellow
2017 - 2018
ALESSANDRA FUDOLI
PUB-USP undergraduate research fellow
2017 - 2018
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VITOR MARTINS OLIVEIRA
PIBIC / CNPq Undergraduate Research Fellow
2018 - present
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FABIO MARIANO CRUZ PEREIRA
FAPESP PhD Research Fellow
2018 - present
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Contact

LabVisual

LabVisual Visual Design Research Lab
Design Department
FAUUSP
Tel. + 55 11 3091.1976
labvisualfau@gmail.com
http://labvisual.fau.usp.br/

School of Architecture and Urbanism
University of São Paulo
Rua do Lago, 876
05508.080 | São Paulo - SP | Brazil
Tel. +55 11 3091.4795
http://www.fau.usp.br/

Memória Gráfica Paulistana | LabVisual | FAUUSP 2017 | Development: Dobralab